Posts about Media transparency

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  1.    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Open to WFA members only

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

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  2.    Media price inflation trending towards long-term averages
    ChannelsMedia transparency

    Media price inflation trending towards long-term averages
    Open to WFA members only

    The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…

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  3.    ANA’s 2024 programmatic benchmark study: progress but challenges remain
    Media transparencyProgrammatic

    ANA’s 2024 programmatic benchmark study: progress but challenges remain

    Study results reveal improvements in programmatic ad efficiency and transparency, but highlights the ongoing challenge of ensuring…

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  4.    Knowledge Spotlight: Media Measurement 101
    Brand safetyMedia governanceMedia transparencyBrand safetyMedia measurementData & analytics

    Knowledge Spotlight: Media Measurement 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

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  5.    Knowledge Spotlight: Digital Privacy 101
    Brand safetyMedia governanceMedia transparencyBrand safetyAIContent & InnovationAIData & analyticsData-driven marketing

    Knowledge Spotlight: Digital Privacy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Digital Privacy 101"
  6.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersContent & InnovationCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  7.    Five takeouts from the predicted media inflation rises
    ChannelsMedia transparency

    Five takeouts from the predicted media inflation rises
    Open to WFA members only

    Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…

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  8.    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Audience measurementChannelsMedia governanceMedia transparencyProgrammatic

    WFA Outlook report: Media inflation set to rise in 2025 and 2026
    Open to WFA members only

    9 out of 10 top global markets expected to see prices rise more than in 2024.

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  9.    Media price inflation falls marginally in WFA Outlook poll of predictions
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia measurement

    Media price inflation falls marginally in WFA Outlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

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  10.    We’re ready for a return to Reach and Frequency
    Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMarketing technologyMarketing technologyMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

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  11.    WFA response to Adalytics report on Google Search advertising
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    21 December 2023, an update on the article published…

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  12.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingInclusive MarketingOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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